Public-facing assets and practitioner-tailored toolkits for raising awareness of wasted food issues and solutions during the FIFA World Cup 2026 and other large-scale events
The Commission for Environmental Cooperation (CEC) is requesting proposals from prospective consultants, in collaboration with governmental and expert advisors, to develop and promote outreach materials to raise awareness of wasted food through large-scale events, including the 2026 FIFA World Cup (FWC26) taking place in North America. These materials will provide local governments, communities, and other key actors, the tools to design and implement social marketing campaigns that will promote sustainable management of food during large-scale public events.
Food loss and waste (FLW) can be defined as uneaten food and inedible food parts that are discarded during all stages of the food supply chain. There are many causes for food loss and waste, including inefficiencies and poor functioning of food supply systems (e.g., via production, transport, processing, sales) and human behavior. This project will be tailored towards the latter part of the food supply chain and therefore focus on wasted food at the consumer and household level.
Sports, entertainment or cultural events, festivals, fairs, competitions, conferences, and other large-scale events that may take place at stadiums or other public gatherings offer unique opportunities, both for promoting awareness about wasted food and also for encouraging diverse populations to adopt more sustainable decisions about food and wasted food. Large-scale events require the coordination and execution of massive food operations for event organizers, and cities hosting and/or organizing such events face associated challenges with waste and materials’ management.
The work under this Request for Proposals seeks to strengthen and enlarge a community of practice and networks to reduce the impacts of wasted food through the convening power of these large events. The work will be conducted through local implementation of the assets and an assets deployment guide during the 2026 FIFA World Cup taking place in North America, as well as the delivery of a separate, generic, social marketing toolkit and customizable materials for use at other large-scale events.
Specifically, the consultant would be expected to:
- Develop assets and an assets deployment guide to raise awareness about reducing wasted food during the 2026 FIFA World Cup. Assist host cities and/or other stakeholders in deploying these materials.
- Develop a social marketing toolkit and customizable assets to support the planning and delivery of effective, awareness-raising campaigns to reduce wasted food at other large-scale events.
The proposal, including all relevant attachments, must be received by the CEC Secretariat by 5:00 PM ET on July 25, 2025.
Proposals must be submitted via e-mail to Antonia M. Andúgar Miñarro, Project Lead, Sustainable Living and Economies, aandugar@cec.org
Proposals must be in Adobe PDF format.
Overview
Status
Active
Deadline
July 25, 2025 5:00pm
Salary/Budget
The maximum budget for this activity is expected to be C$360,000 (three hundred and sixty thousand Canadian dollars).
Location
The consultant will work in its own offices.
About the CEC
The Commission for Environmental Cooperation (CEC) was established in 1994 by the governments of Canada, Mexico and the United States through the North American Agreement on Environmental Cooperation, a parallel environmental agreement to NAFTA. As of 2020, the CEC is recognized and maintained by the Environmental Cooperation Agreement, in parallel with the new Free Trade Agreement of North America. The CEC brings together a wide range of stakeholders, including the general public, Indigenous people, youth, nongovernmental organizations, academia, and the business sector, to seek solutions to protect North America’s shared environment while supporting sustainable development for the benefit of present and future generations.
The CEC is governed and funded equally by the Government of Canada through Environment and Climate Change Canada, the Government of the United States of Mexico through the Secretaría de Medio Ambiente y Recursos Naturales, and the Government of the United States of America through the Environmental Protection Agency.
We appreciate your interest in the CEC and wish to inform you that only short-listed candidates will be contacted. All résumés will be kept on file for a six-month period and taken into consideration for any suitable vacancies occurring during that time.