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NAPECA Project

Proyecto Playas Limpias de Tijuana y Rosarito – Baja California Border Region Beach Water Quality

Organization: Wildcoast

Location: The Project will benefit the coastal communities of Rosarito and Playas de Tijuana as well as local and international beachgoers and ocean users who visit these beaches. Additionally, the project will benefit residents who live upstream within the Tijuana River Watershed by engaging them in watershed and coastal conservation education.
Country: Mexico
Other Organizations Involved:

  • Proyecto Comunitario de Surf,
  • Tijuana Calidad de Vida,
  • Comité de Playas Limpias de Tijuana y Rosarito,

Download Final Report



Border region pollution is a multi-dimensional problem affecting public health, the environment and the economy of Playas de Tijuana and Rosarito. During rains, trash and wastewater in Tijuana enter the river and flow into the ocean. Insufficient data exist to fully understand the health impacts from sewage-contaminated ocean water. Furthermore, solid waste poses a huge environmental threat to the coastal ecosystem.


  1. Improve public notification of beach closures in Playas de Tijuana and Rosarito;
  2. build community capacity to monitor beach water quality; 3) collect ocean illness–related data to educate decision-makers about the threats to the environment and public health and; 4) educate youth and ocean users about watershed and coastal conservation and ways to safeguard their health.

Main Activities

  1. Develop a Playas de Tijuana and Rosarito citizen-driven water quality program that will include: trainings, monthly citizen water quality sampling, and data collection.
  2. Survey of ocean-user illness, specific to Playas de Tijuana and Rosarito.
  3. Creation of a report on ocean illness survey data collected, with recommendations for solutions to be presented to elected officials.
  4. Creation of beach closure sign postings for areas highly transited by beach and ocean users in Rosarito and Playas de Tijuana in partnership with stakeholder agencies.
  5. Community workshops on public health impacts from poor beach water quality, on watershed conservation, and on how to protect ocean users’ health.
  6. Lifeguard trainings to help them understand public health risks associated with sewage-contaminated ocean water so they can better inform beach visitors.
  7. In-class school presentations working with local elementary, middle and high school youth on watershed and coastal conservation.
  8. Conduct at least four community-driven beach cleanups to prevent impacts to coastal ecosystem from solid waste.
  9. Creation of social and mass media campaign to promote the project and raise the general public’s knowledge of water quality issues in the border region.


  • A total of 100 youth and adults will have received training on how to collect water quality samples and will actively participate in the citizen water-quality monitoring program.
  • A research report will be produced, with specific policy recommendations based on findings of the survey on ocean-user illness.
  • A total of 150 community members will have participated in workshops.
  • A total of 1,000 elementary, middle and high school students will have received in-class watershed conservation and water quality presentations.
  • A total of four community-driven beach cleanups will be conducted with the participation of at least 400 volunteers and the removal of at least 3,000 lbs (1360 kg) of trash.
  • A monthly news article will be published on Wildcoast’s website and linked to all of it social media outlets (Twitter, Facebook, e-mail base).
  • Additionally, a short documentary will be created which will follow the project’s progress.
  • Furthermore, Wildcoast will work with local print and TV media to increase the general public’s knowledge of the community’s efforts and activities.