Conserving Biodiversity through Trade This project addresses activity outlined in the 2005–2010 Strategic Plan to support the development of market-based mechanisms for conservation. It also seeks to enhance the availability and quality of information on best practices and analysis of methods to harness emerging green market opportunities. Activities will center around two approaches: support for the development of market mechanisms for specific green products, and the development of tools for their wider application. The Secretariat will seek to maximize product development by focusing on products that meet the criteria set out by the Trade and Environment Working Group and, to the extent possible, build on existing work by the CEC and relevant partners in North America. The chosen product should also contribute to poverty reduction, given that this social objective is key to the effective development of sustainable livelihoods. The guide/toolkit will help the CEC identify and assemble existing approaches and lessons learned for the development of green markets. This guide is directed both at potential green entrepreneurs as well as support organizations assisting communities in the development of green markets as a tool for conservation.
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